The first Saturday of college football is here, and in Texas, game day tends to be a full-day affair, and the perfect excuse to pull out your favorite boots, jewelry and school colors.

Because Kerr-Chief is rooted in Texas, we began with a few of the schools closest to home: Baylor, SMU, TCU, Texas Tech, Texas A&M & UT. But we know college football loyalties extend well beyond state lines, so we included Vanderbilt, Sarah’s alma mater, too.

Each board begins with a Kerr-Chief in the school’s signature color palette, using its hand-drawn artwork as the anchor for a curated mix of shirts, boots, jewelry and accessories from brands we love. The result is a more personal, elevated approach to game-day dressing that feels spirited without relying on traditional team gear.

Wear your Kerr-Chief around your neck, tied onto a bag, threaded through your belt loops or draped over your shoulders once cooler Saturdays arrive. However you style it, and no matter which team you are rooting for, there is a Kerr-Chief for you, even if they aren’t on this list.

Scroll through the boards, find your colors and get ready for another season of college football.

Your team. Your colors. Your Kerr-Chief.

Game Day Style

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